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About Us

It Started with a Passion for Elegance

In 2013, Luc Cheung founded the New Angance brand after more than a decade of experience working with major beauty brands. Originally from France and currently residing in China, Cheung is passionate about aesthetics and strives to create elegant products.Cheung strongly believes that cosmetics play a vital role in enhancing one's beauty. To this end, he develops effective skincare routines that not only improve skin health but also help women achieve a more holistic sense of beauty. His conviction is that beauty encompasses not just the appearance of one's face and features, but also one's demeanor and overall elegance.

NEW ANGANCE, Promising a New Elegance

New Angance believes that every woman is unique and has the potential to radiate the beauty and elegance that she desires. They provide comprehensive rituals for the face and body, both internally and externally, that can regenerate and enhance a woman's natural beauty while bringing out her innate elegance.

Elegance is viewed as an art form that can be accessible to everyone with proper guidance and support. At NEW ANGANCE, they strive to offer such support in a serene and empowering environment that allows for the utmost freedom of expression.

Our Philosophy: Combining Nature with Science

At New Angance, we know that science and nature are not mutually exclusive. And that’s what makes our approach unique.

The powerful natural ingredients used in our products have been selected by us from Chinese medical writing (pharmacopoeia). This age-old expertise advises the use of these natural ingredients based on the preventive and curative effects they can have on health and skin.

Imperata Cylindrica, rice bran oil and swertiamarin extract are just some examples.

Our Process: Backed by Expertise and Results

We combine this knowledge of the natural world with science. We take an expert look to examine the proven effectiveness and patented active ingredients. We then select those that have demonstrated objective efficacy both in vitro (on skin cells) and in vivo (on consumer panels).

We do this for products such as: Hyaluronic acid, Actiflow®, Fucogel®, Eyeliss®, etc.

The scientific laboratories that we work with are recognised experts in the cosmetics industry

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Our Innovations Make You Look Incredible

At New Angance, we create skincare products that combine scientific expertise, carefully selected ingredients, and refined sensoriality.

Our ambition is simple: to offer effective solutions that help preserve the skin’s natural radiance while transforming every beauty routine into a true moment of well-being.
Our formulas combine recognized active ingredients such as hyaluronic acid, peptides, botanical extracts, and the latest cosmetic biotechnologies.

  • New Angance Face Masks
    A true signature of the brand, our face masks combine advanced membrane technologies with highly concentrated serums to provide hydration, comfort, and radiance. Developed to support dehydrated, sensitive, or weakened skin, they are also appreciated after certain aesthetic treatments for their soothing and restorative benefits.
  • Expert Skincare
    A collection of serums, creams, and targeted treatments formulated to hydrate, protect, and support the skin against visible signs of aging. By combining innovative active ingredients with carefully sourced components from around the world, our skincare solutions help visibly improve skin quality day after day.
  • A Holistic Approach to Beauty
    At New Angance, we believe that beauty is the result of a balance between science, well-being, and consistency in skincare. That is why we develop complementary collections designed to support every step of the beauty routine, with a modern, effective, and long-lasting vision of skincare.